safe sustainable steel

Strategic goals

The following strategic goals have been developed and approved by the board:

Creating industry leading value for our shareholders

  • Positive economic value add (EVA) over the steel price cycle.

Improving operating capabilities

  • Value-creating throughput increases.
  • Substantial reduction in hot rolled coil/billet costs in real terms.

Building on our existing performance culture

  • Creating an environment that generates true employee pride and attracts, develops and retains top-performing people.

Be a responsible corporate citizen